eBook: How to Develop a Sales Enablement Plan That Delivers Results!

Description

Sales enablement is complex. There’s a lot that must be done to maximize the performance of a sales force. It’s even more challenging, when you hope to move beyond leading initiatives to making a significant impact on results. It’s not something you should leave to chance.

The Building Blocks of Sales Enablement is a proven framework that includes a dozen performance levers you can pull to get better sales results. The blocks are tied together by systems thinking, cross-functional collaboration, effective organizational communication, and may include sales support services. The blocks are the things you need to do well, and the systems are how you implement the blocks to get repeatable, replicable, predictable results.

The goal of this eBook is to help you develop a sales enablement plan that will drive results.

Topics:

• The Building Blocks, defined and explained
• How sales systems support the Building Blocks (systems thinking)
• How to use the Building Blocks as a diagnostic tool
• How to use sales analytics and your strategic objectives to prioritize
• The importance of cross-functional collaboration and having a sales enablement charter
• How to conduct a situation assessment to create a compelling business case
• How to conduct a force field analysis to build your sales enablement plan
• How to put it all together and develop a sales enablement plan that delivers results!