Stop Product Training – Do Scenario-Based Solution Training Instead!
I’ll admit it, right upfront. There’s no doubt that sales professionals need to understand their products and services. This is a given. Product training is necessary. What troubles me, despite how much has been written on this topic, is that so many companies are still not maximizing the potential of their product training efforts to […]
Continue readingSales Enablers: Have you OD’d yet? You Should!
The War on… Sales Productivity? Based on the sales research results I see (much of which is based on survey results from folks like you), I know it must seem that our efforts to increase sales productivity (which I define as “revenue per salesperson” over a given time period) or sales velocity, are as challenging […]
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