The Path to Sales Growth through Customer Focus – Part 3
This post continues the previous discussions of enabling sales growth through customer focus. In my opinion, the journey toward sales growth starts and ends with our customers, so I’m not sure why our customers aren’t always the foundation of our sales processes, methodologies, and messaging, but I can testify that many companies still need improvement […]
Continue readingThe Path to Sales Growth through Customer Focus – Part 2
This post continues the previous discussion of enabling sales growth through customer focus. “The journey toward sales growth starts and ends with our customers.” – Mike Kunkle Customer Focus Framework for Sales Growth In part 1 of this series, I shared my Customer Focus Framework for Sales Growth. The five pillars of this framework include: […]
Continue readingThe Path to Sales Growth through Customer Focus – Part 1
The journey toward sales growth starts and ends with our customers. If we want to grow our companies, marketing and sales must align with an unwavering focus on our customers, building everything around them. The need for customer focus goes beyond marketing and sales, of course, to include implementation, execution, and service delivery, but this […]
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