Category Archives for "Buyer-Centric Selling"

How to Radically Improve Your B2B Sales Win Rates

How to Radically Improve Your B2B Sales Win Rates

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. And by “radically,” I mean improve opportunity management effectiveness and skyrocket win rates by 25-40%. I’ve been part of delivering these results, multiple times in my career, for both employers and clients. It’s entirely […]

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We’re All in Sales – Or Maybe Not

We're All In Sales - Or Maybe Not

We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.” What is Modern, Professional B2B Selling All About? I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. I view it […]

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