This post continues the previous discussions of enabling sales growth through customer focus. In my opinion, the journey toward sales growth starts and ends with our customers, so I’m not sure why our customers aren’t always the foundation of our sales processes, methodologies, and messaging, but I can testify that many companies still need improvement […]
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This post continues the previous discussion of enabling sales growth through customer focus. “The journey toward sales growth starts and ends with our customers.” – Mike Kunkle Customer Focus Framework for Sales Growth In part 1 of this series, I shared my Customer Focus Framework for Sales Growth. The five pillars of this framework include: […]
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The journey toward sales growth starts and ends with our customers. If we want to grow our companies, marketing and sales must align with an unwavering focus on our customers, building everything around them. The need for customer focus goes beyond marketing and sales, of course, to include implementation, execution, and service delivery, but this […]
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There’s a societal behavior pattern at work with social selling, which I find fascinating. Shout It From The Rooftops Have you ever noticed how we tend to shine a spotlight on the behaviors and social mores that we want to morph and replace with a “new normal?” By shining the spotlight on an issue and […]
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The Oversimplification of Sales Performance Work Yes, you read that right. I’m worried about some of the things I’m reading and trends I’m seeing in the world of sales performance improvement. Simple is good. Oversimplified is not. If you’ve been reading my work for a while, you may remember that I define performance levers as […]
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Ch-ch-ch-changes If you haven’t seen my social profile updates yet, change is afoot. Friday, March 7 was my final day at Richardson. Monday, March 10 is my first day at GE Capital. (Technically, I guess that means I’m unemployed this weekend. Hadn’t thought about that until this instant.) Past Can something be bittersweet and exciting […]
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This past week, I was asked by my new employer to press the pause button on this personal blog, to become part of the collective voice at The Richardson Sales Excellence Review™ Despite the fact that I regret my wishy-washy, stop/start behavior with this blog, I couldn’t be more pleased to become part of the blogging […]
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I guess it’s somewhat funny that a simple, two-step addition to sales coaching has taken a 3-part blog series to communicate. Hopefully, it’s been a good journey for those who have come along for the ride. In Part 1, I laid out the overall framework of the two-step addition, and explained Addressing the Right Issues, […]
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In the first post in this series, I wrote that there are many good coaching models for having an open, engaging discussion with a rep, but not as many that focus on rigorous diagnosis and the application of the best solution, based on that diagnosis. Which, this time, leads us right into some details about […]
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Coaching & Fashion – Models Abound There are many solid models for generalized sales coaching and sales rep development. Most of these models address how to coach – meaning, how to conduct an effective, interactive coaching session. Appropriately, these models usually include some sort of Socratic, dialogue-based, facilitative approach, similar to effective selling, interactive classroom […]
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